The Mission: to help chief customer officers develop and execute world-class customer strategies

The Customer Strategy Alliance

Collaborate

with other top executives to hone your customer strategy based on best practices, lessons learned, and impactful innovations

Drive

thought leadership with experiences and research that demonstrate your organization’s expertise and success

Develop

your people into customer strategy experts based on advanced capabilities, programs, and metrics

Deliver

value to your customers and your business through a cohesive and well-orchestrated customer strategy