customer value – The Customer Strategy Alliance

How To Get C-Suite Buy-in on Your Customer Experience Initiatives: CMSWire

Jeb Dasteel September 7, 2021

According to the Watermark Consulting Customer Experience ROI Study (https://watermarkconsult.net/blog/2019/01/14/customer-experience-roi-study), companies that deliver a great customer experience far outperform those that don’t by a 3-to-1 margin.

Business Outcomes Part Four—The Objectives: Customer Success and Brand Advocacy

Jeb Dasteel July 19, 2021

A strong advocacy program runs on the twin engines of disciplined customer engagement and the tangible rewards customers will receive from using your product. When both engines are firing, your customers will become your strongest advocates.