A strong advocacy program runs on the twin engines of disciplined customer engagement and the tangible rewards customers will receive from using your product. When both engines are firing, your customers will become your strongest advocates.
Value achievement practices can’t be cookie-cutter solutions. Rather, they are composed of a unique set of roles, processes, and tools. Successful practices are highly context-driven and consider the organization’s culture and leadership style.
The adoption mandate is twofold: You want to onboard the new product as effectively and efficiently as possible, but you also want to be sure customers take full advantage of the continuous product updates made possible by the subscription model.
How to Help Your Customers Realize Value A Four-Part Series Jeb Dasteel | Amir Hartman This is the first article in a four-part series on
Organizations of all sizes and across all industries are under pressure to further digitize and improve their customers’ experience. Unifying the customer experience across channels
As a CCO, when I worked on a problem or new opportunity it was in the context of a holistic customer strategy. That strategy is
